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A line by Fairway Lane

Fairway Lane

Central New York

Apparel for the
315.

Made in Central New York, for Central New York. Tees, hoodies, and caps built around the towns, neighborhoods, and landmarks people here actually claim — designed and printed by Fairway Lane.

Shop the Collection Why the 315
Designed and printed in the 315 Small-batch runs Printed in-house by Fairway Lane

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The collection

Every design is drawn from somewhere specific in Central New York. Starting at $20.00.

2 products

315 Homegrown

$20.00

315 Varsity

$20.00

The Designs

Every design starts somewhere specific

Not a state outline and a generic script. Neighborhoods, towns, lakes, back roads, and one weather pattern — the whole 315, one design at a time.

  • Eastwood
  • Tipp Hill
  • Armory Square
  • Westcott
  • Rome
  • Utica
  • Oswego
  • Auburn
  • Skaneateles
  • Cazenovia
  • Baldwinsville
  • Oneida Lake
  • Green Lakes
  • Erie Canal
  • Lake Effect
  • Salt City

Where the line starts

  • A man on a tree-lined city sidewalk wearing the black 315 Varsity tee, the area code printed across the chest in white outlined varsity block. First run

    315 Varsity

    Front print · Heavyweight tee

    The area code across the chest in outlined varsity block, and nothing else. No town name, no slogan, no explanation — if you know the number you know the place.

  • A woman walking through an outdoor farmers market, seen from behind, wearing the black Homegrown 315 tee — HOMEGROWN arched over 315 above a spreading root system, printed in white across the back. First run

    Homegrown

    Back print · Heavyweight tee

    HOMEGROWN arched over the area code, with a root system spreading underneath. A full back print for anyone whose roots actually run through Central New York.

Somewhere missing? The next round of designs comes from requests.

Tell us where you’re from

Our Story

A shirt should tell people where you are from

Printed by

Fairway Lane Advertising Solutions LTD

Embroidery, screen printing, and digital printing for businesses, teams, and events across Upstate New York.

See what else we make →

Central New York is a place people are genuinely from. You can tell someone you grew up in Eastwood or spent every July on Oneida Lake and they will know exactly what you mean. That kind of specificity does not usually make it onto a shirt — most regional apparel stops at a state outline and a generic script, which could be anywhere.

The 315 Collection is our attempt at the opposite. Every design starts from something particular: a neighborhood, a lake, a stretch of canal, a winter everyone here complains about and quietly takes pride in. We design them, we print them on our own equipment, and we keep the runs small enough that we can try things that would never survive a committee.

The other half of this is simple: we already run the presses. Fairway Lane prints for local businesses, teams, and events every week, so a 315 design does not need a minimum order of five hundred to be worth making. That means we can put out designs for a single neighborhood and see what people actually want.

Represent the 315

Browse the collection, or email us at sales@fairwaylaneltd.com about a design, a group order, or carrying these in your shop.

Shop the Collection Contact Fairway Lane