Our Story
A shirt should tell people where you are from
Printed by
Fairway Lane Ltd
Embroidery, screen printing, and digital printing for businesses, teams, and events across Upstate New York.
See what else we make →Central New York is a place people are genuinely from. You can tell someone you grew up in Eastwood or spent every July on Oneida Lake and they will know exactly what you mean. That kind of specificity does not usually make it onto a shirt — most regional apparel stops at a state outline and a generic script, which could be anywhere.
The 315 Collection is our attempt at the opposite. Every design starts from something particular: a neighborhood, a lake, a stretch of canal, a winter everyone here complains about and quietly takes pride in. We design them, we print them on our own equipment, and we keep the runs small enough that we can try things that would never survive a committee.
The other half of this is simple: we already run the presses. Fairway Lane prints for local businesses, teams, and events every week, so a 315 design does not need a minimum order of five hundred to be worth making. That means we can put out designs for a single neighborhood and see what people actually want.